News provided by Swiss America Trading Corp
    
Chapter Jump:   

Back: Foreword Next: Chapter 1

PREFACE: LET'S REDISCOVER GOLD!

Having spent the last 30 years participating in the gold market, you could say I’ve earned the right to speak out on the subject. And I often do, as president of Swiss America Trading Corporation.

During radio and television interviews I’m often asked whether I think that gold will go up, down or sideways. My answer? “Yes, it will go up, down or sideways - depending on the type of gold you own.”

But the real questions about gold ownership should be: “Which type of gold offers the best financial protection? The most tax advantages? The most privacy? The maximum profit potential?

If you've ever purchased gold coins, this book is written for you. If you've never invested in gold coins, this book is written to challenge you to consider gold ownership in the 21st century.

Few investors have yet to discover the value and safety of having a truly diversified portfolio. Most simply follow the crowd, evidenced by the fact that last year most Americans positioned more than 60 percent of their money in the equities market - a historic high.

Speculators in today's financial and stock markets have become very demanding (read: spoiled) over the last decade. They want it all - value, growth and peace of mind. But the search for a “perfect investment” is elusive and usually ends in disappointment.

The lack of asset diversification is also true when it comes to gold. For example, three years ago based upon ominous news stories, many feared the year 2000 computer bug might bring on a global financial crisis and decided to buy gold bullion coins, just in case.

Many bullion owners have told me that they feel like they’ve been punished for preparing for the worst because their bullion coins - like American Eagles, Krugerrands, Maple Leafs and British Sovereigns - have dropped in price since 1999.

Adding insult to injury, most financial pundits have now declared that gold has finally outlived its monetary role forever and is merely the fading icon of the old economy. The mass media has nearly convinced Americans that gold is no longer a viable store of value or a needed reserve for the U.S. dollar or other currencies.

But bullion owners aren't the only ones disillusioned in 2001. Millions of Americans who rushed into buying dot-com stocks - which dropped 60, 70, 80 percent or more since their market peak - are now asking,“Should I buy, sell or hold?”

Now that the tech binge is over, it's time to sober up to some new realities. I want to introduce a strategy that will help you sleep soundly even if every tech or Internet stock you own drops to zero.

Imagine discovering a special type of gold that taps into the positive economic trends as we enter the 21st century - then you’ll understand my excitement... like finding a treasure map with a big “X.”

You see, not all forms of gold have lost value during the last few years. Certain U.S. gold coins have grown more than 100 percent during the same period that some tech stocks shrunk 80 percent.

My strategy of gold ownership offers something for every investor: a balanced portfolio that will offer protection against a financial disaster as well as realistic, sustainable profit potential.

Now that I have your attention, let's begin with the age-old question “Why gold?” and then reflect on the monetary and investment role of gold throughout American history. “If we don’t learn from history... we are destined to repeat it,” as the saying goes.

Back: Foreword Next: Chapter 1